At the end of 2014 Forrester published a short research note entitled “Predictions 2015: CIOs Accelerate The Business Technology Agenda.” (The report is $499 if you get if from Forrester but Microsoft has apparently licensed the content to make it free.) Some of the provocative ideas in the note include:
Many CIOs have the technical expertise and cross-functional business purview to help drive digital innovation, but they are too often still seen as the leader of a cost center.
This is the truth. Not that it is much fun for anyone but for those of us in IT budget season is a constant battle for funding. Many times the best outcome is level funding. Generating revenue on our own would change the game.
Both consumer and business customers increasingly expect real-time access to connected product and service information. These expectations not only define customer engagements but also ripple throughout the supply chain — shortening product cycles, requiring more agile operational capabilities, and creating opportunities for new, disruptive digital services.
Even some of the smallest businesses – appliance dealers, car services, and even dentists offer on-line access to inventory, scheduling, and account information. Larger companies that offer primitive or worse no access to this type of information absolutely stand out as laggards. Increasingly not only is the expectation that information will be on-line and accessible organizations without a credible mobile strategy are at a competitive disadvantage.
- Prediction No. 1: CIOs Accelerate The Business Technology Agenda
There are a ton of buzz words buried in this predication including agile development, connected products, mobile services, and customer-focused governance models. The reality that many of us live with every day is doing more with less. Technology is lever to these new challenges. For example, automation of tasks previously only done by humans can lead to dramatic cost and time savings. Better, cleaner execution, using new development techniques (e.g., DevOps, automated testing) make it faster and more efficient for development teams to get code in the hands of customers. Cross platform development is now realistic using tools like Xamarin. Finally, highly reliable consumption based cloud delivery platforms are available from multiple different providers. While the challenges have never been more formidable so too the tools at our disposal have never been more powerful.
- Prediction No. 2: CIOs Unlock Data-Driven Business Opportunities
According to CSC there will be more than 35 ZB of data generated in the year 2020 – a 4300% growth from 2009. It’s hard to visualize that much data. Much of that information will come from the emergence of sensor data (think connected refrigerator) that has previously never been on-line or accessible. While there will no doubt be new unstructured data such as this, traditional web and mobile applications (Facebook, Instagram, and Twitter) will continue to evolve and grow. The dramatic growth of information calls for new solutions to make sense of it all. Again there is cause for real optimism that technology is keeping pace; There are powerful NoSQL / NewSQL databases such as Cassandra, analysis engines such as Hadoop, and visualization platforms such as Tableau. Many of these technologies are open source and most of the commercial solutions are reasonably priced – often tied to consumption. One of the primary challenges is the imperative to get technology organizations thinking differently. For example, it is fully possible to use Cassandra like a relational database but in so doing much of the value of the solution would be lost.
- Prediction No. 3: CIOs Make CDOs Unnecessary
The notion of a Chief Digital Officer (CDO) is perhaps a role that exists in larger organizations. Someone, whether it be a CDO or the CIO, needs to truly own the responsibility for protecting the organization’s customer data. High-profile security breaches such what happened to Target, Sony, the US Army, and many others have made it apparent that this huge issue. Organizations are under near constant attack from outsiders that at best want to put an offensive message on the home page and at worst want to hold it hostage for ransom. Protection of data starts with penetration testing, applying best of breed solutions (FireEye, Palo Alto Networks), and aggressively patching vulnerabilities as they are found. This all will maintain the status quo. Forrester rightfully points out that the best organizations will find ways where the Chief Marketing Officer (CMO) will be tightly aligned with the CIO to leverage technology to move the business forward.
Become leaders of digital change – or be usurped. Somebody has to be in charge of increasingly connected and dependent technology for the enterprise. Fast-cycle, tech-based innovation drives a coherent, cross-channel digital experience is crucial to succeeding in today’s markets. … Are all CIOs up for the challenge? No. But in 2015, any CIO who isn’t will be replaced by one who is.
As Zig Ziglar said “Success occurs when opportunity meets preparation.”